BE INNOVATIVE !
Innovation is like the oil that grow product and sustain it relevance.
No matter how much good and relevant a particular product or service is
today, it will soon become isolate if the manufacture fail to embrace
innovation.
Coca-Cola is a global brand founded by John
Pemberton in 1886. Over 126 years Coca-Cola company have been in
existence, and what has kept them in business among other things is
their innovative skill.
There are 3 core areas to embrace innovation:
1. Test/User experience
2. Packaging/Appearance
3. Distribution/Marketing
In being innovative, you don't need to wait for your product users to
start making advance demand about your product, simply exceed their
expectation and be ahead of their demand! This has been the secret of
companies like Apple, Volvo, Google etc.
